What is UX writing?
Do you want to become a UX writer? Or are you planning to hire a UX writer for your team? Or are you just curious to know what UX writing is? This blog will help you understand the basics of UX writing in a simpler way.
To get into UX writing, you first need to know the difference between content writing and UX writing. Once you are aware of this difference, next you need to get into basics of UX writing. Today, we are going to see what exactly UX writing is. It is also recently known as content designing.
To know in detail about UX writing, watch this engaging and informative video —
UX writing — more than writing
UX writing is not only a writing skill, but it’s more than that. It involves understanding the user problems and pain points, understanding the business goal, brainstorming on the probable solution, and a lot more. Basically, UX writing is co-designing experiences through strategic and scalable language.
UX writing — builds product personality
UX writing gives a personality to a product. Like every person has a style, voice, and tone while communicating with people and it never changes as it’s unique trait of their personality. Similarly, the copy of the product should have its own voice and tone. Users should understand what the product is trying to convey; the copy should help and guide them; they should feel they are interacting with a human; and to get a humanized experience, it should be consistent throughout the platform.
To write an impactful microcopy, it is very important that you follow the 5 C’s of UX writing. Let’s see what are these 5 C’s.
5 C’s of UX Writing:
- Clear: It’s important to write a simple and easy-to-understand content.
- Concise: A message should be conveyed to the users in a few words.
- Constructive: The copy should be written with a goal and purpose.
- Conversational: The product should communicate with the users though the content.
- Consistent: Its’s important that the content is uniform and consistent throughout the platform.
UX Writing is co-designing experiences
UX writing humanizes a product through words and gives it a personality. It creates a one-to-one bond with users. Basically, UX writing is co-designing experiences with scalable and strategic language.
UX writing is writing with a purpose
UX writing is building experiences through words and so, UX copy is written with a goal and purpose in mind. While writing product copy, it is important to think about — what are we trying to convey to the users and why? The content should answer these two questions in order to make the content useful.
UX writing is communicating with users
UX writing is the conversation between the user and the product. When the user understands what the product is saying, then they get along really well. It’s a kind of writing that considers users’ emotions, vocabulary, and their ways of thinking in order to help them complete their goals.
UX writing is a bridge between users and product
The product communicates with its users through the microcopy, which helps to fills the gap between the two. Basically, UX writing is creating an intuitive and a clear bridge between users and your product.
Thus, UX writing is much more than just writing. I hope you got a basic understanding of UX writing. In our next blog, we’ll talk about the importance of UX writing in business.
Happy Writing!
